Welcome to our review of our Brand Push experience.
We had three goals for using Brand Push:
- Increase Awareness of Our Blog: We wanted to reach a broader audience on our blog and get in front of new audiences by featuring on news outlets.
- Showcase Our Message to Local Tour Operators: Our press release highlighted our collaboration and appreciation of local tour operators. This is important for us, as we regularly work with them.
- Boost SEO through Additional Backlinks: We also wanted to gain extra quality backlinks from high-authority sites to improve our search engine rankings and boost our blog’s SEO performance.
What is Brand Push, and how does it work?
First things first, let’s briefly cover what Brand Push is before we highlight our experience with them.
Brand Push is called a ‘press release distribution service’, meaning that you write an article (or have someone write it for you), and they will distribute it to more than 200 news websites.
Whether you want more sales, awareness of your brand, or to share tips and tricks with the world, Brand Push can deliver on its promise.
It’s important to know that your press release will not only be published on high-authority sites like Fox, Benzinga, and Business Insider but also be indexed by Google News.
It’s a great tool to show your brand to the world and increase your visibility across high-authority channels.
Our Experience with Brand Push
Now that you know why we wanted to work with Brand Push and what service they offer, it is time to highlight the results of our press release.
We published a 530-word article with 4 images and 5 links. We bought the ultimate package, ensuring that we reach a broader audience. So, in theory, we should have reached 450 websites and have an audience of 228 million people.
As you can see, we reached 457 news sites with 491 publications in a week, which was a nice surprise.
Almost immediately after the article was published, we received notifications from SeRanking that it had detected extra links to our blog.
As you can see, the article from Business Insider and Barchart features just below our website and our Pinterest.
INSIDER TIP: Make sure you really think about the message you want to show the world, as a few of these articles will pop up right below your website.
Below is a screenshot from both the Google Rankings section of the report, showing how Brand Push performed.
Google Rankings
You can see that for many queries we now rank first. However, our aim was to create brand awareness and show our message to local tour operators (hence we did not focus on queries to rank for).
Google rankings were secondary, but next time, we will create an article for which we want to rank. I believe that, given the domain authority of these websites, your article will rank first for a few queries you mention in your press release.
PS: Look at how structured and visually attractive the report is.
Trust Badge
Of course, it is also important for us to differentiate ourselves from other travel bloggers. In such a competitive niche, we always look for the additional gains.
We knew that the trust badge would increase our brands credibility and possibly convince people to stay longer on our website. After all, if websites like Benzinga and Business Insider trust us, then maybe these travelers should as well.
And this is exactly what happened. We put our trust badge on our home page and on our blog posts. We can already see that people spend 15% longer on our website with around 3 minutes of average reading time! Talk about results!
INSIDER TIP: you can try our different customizations of your trust badge. Every week or so we change the trust badge with different sites, colors, with or without links. Then we ask feedback
Google Search Console
But now, the million-dollar question.
How many links were discovered? For the sake of best SEO benefit, we will only focus on Google Search Console and not on specific tools like Semrush and SeRanking.
We are now around 3 weeks after the publish date and Google Search Console discovered around 30 links.
As you can see, Google Search Console only discovered the ‘bigger websites’, but in our experience, GSC has never been fast in discovering links, as on both Semrush and SeRanking we have double the links pointing to our website.
What’s more interesting is that the articles we linked to—our homepage, Sorrento, Guatape, and the Uluwatu Temple—are now among the articles with the most links pointed to them, which has clear SEO benefits.
Depending on the country you’re in, we are now ranking on the first page of Google for all these keywords.
We assume that GSC will discover more links in the months to come.
Conclusion: has it helped us?
So, is Brand Push worth the money?
Even though they are expensive, we believe the Return on Investment (ROI) is worth it. Both the direct and indirect ROI are worth looking at.
Direct ROI: For example, our ‘as seen on’ badge increases our brand’s credibility, the news outlets we were published on increased our brand awareness, and the links GSC found made our articles rank on the first page of Google.
Indirect ROI: When we want to work together with local tour operators, we have sources we can refer to showing that we are credible and bring added value to them.
So all in all, with Brand Push’s affordable pricing, support with their customer service, and strong reach, it’s a good choice for your businesses if you are looking to gain visibility and establish credibility.
However, to get the best results, make sure your press release is newsworthy, focused, and optimized for SEO.
Have fun!
